103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.
Time stamp:
00:00:54 – Getting to know Michelle Ngome and her business
00:05:24 – Pivoting in the business despite having a plan
00:06:58 – Diversity-inclusive marketing service
00:07:54 – When do businesses call Michelle
00:10:58 – Diversity in companies and how they define it
00:11:16 – Signs to know when it’s time to call Michelle
Meet Our Team:
- Hélène Parker – Chief Programmatic Coach
- Programmatic Meet Up | Website | LinkedIn | Twitter
- Programmatic Digest – Youtube | LinkedIn | Instagram
- The Reach & Frequency Course – Listeners get a 10% discount with code podcast10
- Michelle Ngome
- Alexa Gabrielle Ramos – Podcast Editor
- S and S Creative Media – Podcast and Media Manager
00:14:59 – Michelle’s 5-point framework for inclusive marketing
00:19:31 – Investing in your peace of mind
00:22:31 – Fun things happening in Michelle’s community
00:24:20 – How to be a part of their community
00:25:06 – The perfect sponsor
00:28:28 – The importance of having a great network
00:33:07 – Words of wisdom from Michelle
00:37:30 – Michelle’s first encounter with programmatic advertising
