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Hi there, Announcement Of The week: We are in need of trusted partners looking to hire programmatic media talent. We have 5-8 programmatic ninjas all with different backgrounds looking for an opportunity. All we ask is for an introduction with someone you may know or looking to hire, and we will compensate for the referral.  [...]

Hi there, What Programmatic Media IsAccording to Oxford Dictionary, Marketing is the action or business of promoting and selling products or services, including market research and advertising.According to Economic Times, advertising is a means of communication with the consumer of a product or service. It is from the Latin verb advertere, meaning "to turn one's [...]

Hi there, Running a programmatic team is anything but automated.Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions, as we all hear the same thing (sometimes) but comprehend differently.According to Oxford languages, Activation is the action or process of making something active or [...]

Hi there, Optimization is so important! This is how we are able to control or influence how a campaign performance goes.Here’s a quick tip:When optimizing your audience segment list using 3rd party data providers, here are 3 steps to maximize your performance: When setting up the audience, you do not need to have 20 + [...]

Yesss, yes it is! But it is a short one! Happy Holidays to you and your family! I am super grateful for your connection and friendship! From my family to yours, I pray and wish that you are well physically, mentally, spiritually and emotionally, and that Q4 did not take you out!!! We have a [...]

Hi there, Announcement Of The Week: The Reach and Frequency™ program has been recruiting and training aspiring marketers on how to get started in programmatic media.  We go over fundamentals, strategy and planning, hands-on experience in a DSP (like the Trade Desk) and we sprinkle Linkedin and Resume workshops on the way including mock interviews [...]

Hi there, Announcement Of The Week: We are looking for 15-20 individuals interested in learning how to get started in programmatic media.   This is ideal for anyone with little to no experience in programmatic looking to pivot into a fulfilling and exciting learning journey with our Reach and Frequency™ program. It is a 6 weeks [...]