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Pre-Bid Filters and PMP Deals: Key Insights from Our Programmatic Training

2024-10-22T06:46:26-04:00October 22nd, 2024|Resources|

Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also got [...]

The Power of Ongoing Learning for Programmatic and Paid Media Excellence

2023-10-16T11:33:17-04:00October 16th, 2023|Resources|

Hi there, Noteworthy News of the Week: Unlocking Growth and Profitability: The Power of Ongoing Learning for Programmatic and Paid Media Excellence We are already in August 2023 and the last few weeks, the industry has been inundated with articles and discussions around the following topics: SPO, MFAs, Pub's direct partnership with brands and [...]

MFAs and More

2023-08-07T16:54:45-04:00August 7th, 2023|Resources|

Hi there, Announcement Of The Week: We are accepting new clients in need of in-house media buying/growth and looking to pay you 10%🎉 monthly per referrals. It's as easy as an email intro and collecting the coins once they sign. Benefit of partnering with us to offer your clients paid media support:Adding a new [...]

“We’re Going To Cannes Lions” Newsletter and More 🇫🇷

2023-06-16T10:13:18-04:00June 16th, 2023|Resources|

Hi there, Announcement Of The Week: I want to teach 10-15 people to go from under-appreciated and underpaid to flourishing in a programmatic career by providing education, coaching, and a dope community Check out more details here to join the Reach and Frequency™️ July program.  https://www.heleneparker.com/waitlist/ Programmatic Ninja we celebrate: Kerry Oliveira has completed [...]

Optimization Masterclass on Programmatic Targeting Levers: Preview

2023-03-22T13:57:36-04:00March 22nd, 2023|Resources|

Hi there,Do you feel like most of your day feels like…   Instead of like this…   … then, I’ve got news for you. You don’t have to do this alone. (Hint! Optimization Masterclass) Managing programmatic campaigns, from planning to strategy to set up and reporting and everything in between, can be cumbersome. And let’s not [...]

Open Exchange Is Going Away?

2023-02-23T19:20:28-05:00February 23rd, 2023|Resources|

Hi there, Announcement Of The week: March is right around a corner and marks the last month in Q1!  We are doing a bootcamp series focusing on Programmatic Ninja well-being which includes weekly podcast topics and 4 masterclasses. Here’s a bit more about the private masterclasses:  Join our waitlist and be the first to know [...]

Don’t Miss Our Upcoming Series

2023-02-06T18:51:19-05:00February 6th, 2023|Resources|

Hi there, Announcement Of The week: Last chance to join the Reach and Frequency™️ February’s program starting Monday 13th. What is it? Learn the fundamentals of Programmatic media activation from Fundamentals to optimization best practices… Everything you will start or land a job as programmatic trader/buyer or account coordinator. It’s a couple hours commitment  a [...]

How To Learn Programmatic Media Buying in 2023

2023-01-30T14:43:46-05:00January 30th, 2023|Resources|

Hi there, Announcement Of The week: Looking to get started in programmatic advertising and finding a job? Looking to level up your skills in digital advertising? Maybe you are in paid media and want to learn more? We are looking for 5 more professionals to join us starting the second week of February. More information [...]

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