MFAs and More
Hi there,
Announcement Of The Week:
We are accepting new clients in need of in-house media buying/growth and looking to pay you 10%🎉 monthly per referrals. It’s as easy as an email intro and collecting the coins once they sign.
Benefit of partnering with us to offer your clients paid media support:Adding a new revenue stream while we take care of everything else including:
- Selling programmatic services (Display, Mobile, Native, CTV/OTT, Audio, DOOH, paid search, paid social)
- Media plan strategy (customized to each unique clients)
- Industry-leading ad tech integrations and partners negotiation
- Omnichannel campaign management plus some
- Custom white-labeled reporting dashboards
- Ongoing Programmatic media education/workshops
Email me “Newsletter Partners” directly for any questions at helene@heleneparker.com
This is perfect for brands and agencies looking to:
- Increase their advertising effort or growing their internal team.
- Have some in-house marketing looking to grow and specialize in paid media.
- Have an ad spend around $20,000+ monthly on average depending on channels (happy to answer the “how much should we spend if we wanted to do x”).
- In addition to our training workshops, we specialize in supporting in-house teams looking to grow efficiently by providing expertise in media buying and education.
Noteworthy News of the Week:
How do we determine an MFA (made-for-advertising sites) visually or manually? Is there a secret sauce to excluding MFAs at the media trader level?
I came across Digiday’s article by Seb Joseph, titled Ad tech industry gears up to combat MFAs.
I posted 3 takeaways on LinkedIN here and you should take 5 mins to review the amazing comments and information shared by my linkedIN networks of experts.
Secondly, I was tagged on Jonathan Dick’s post where he wrote QUESTIONS TO ASK ON A PROGRAMMATIC JOB INTERVIEW and it is a gem!!! Check it out if you are in-market for a new career opportunity and or a promotion at work. These questions can determine if it is the right choice for you.
This Week on the Programmatic Digest podcast:
We are sharing a special series recording at Cannes!
Check out all 4 episodes on iTunes and on Spotify!
Agency Partners We Are Proud of Working with:
Above The Fold is your Programmatic experts with the dopest Tiktok account!!!!
At Above The Fold, we are performance-minded programmatic experts, specializing in partnering with businesses to navigate the exciting world of programmatic advertising across web, apps, audio and TV. Our team works as a strategic partner to help guide strategy and ensure that you make the most of this powerful advertising channel.
Reach out to them below and tell them Hélène referred me!
Book a meeting or check out Getabovethefold.com
Want to know if a career in programmatic/paid media is right for you?
Cheers to leveling up!
Hélène
Your Programmatic Coach
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About us:
Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.
That is why we founded The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.
We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call.
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