We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

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01:08 – Meet Mike Woods
02:16 – What is Affinity Solutions?
07:28 – Mike’s Simplified Definition of Programmatic Buying
10:03 – How Affinity Solutions Defines Media Buying and Their Process for Media Buying
12:47 – How to Pitch Media Buying to a Brand or Agency
15:57 – The Importance of Understanding Consumer Behavior
19:04 – Mike’s Perspective on Cookie Deprecation & Its Impact on Affinity Solutions’ Process for Gathering Data
25:07 – Mike’s Three Takeaways from Today’s Episode
28:52 – Useful Skills that Mike Developed Before Entering the Programmatic Space
30:38 – Mike’s Fun Fact
31:10 – How to Contact Mike
31:59 – Mike’s Favorite Book