Join us for an insightful conversation with Anne Frisbee from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz’s innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz’s adaptive approach and SaaS model.
Our discussion explores the power of sound in branding, spotlighting podcasting’s role in captivating audiences. We debunk myths about audio inventory’s targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm.
Looking ahead to a post-cookie digital landscape, we evaluate audio’s potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbee as we navigate the evolving world of audio advertising together.

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)
Hire people from our program mentioned above
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Timestamp:
00:00:10 – Jobs in Adtech
00:00:37 – Exploring Audio Streaming and Programmatic Advertising
00:06:14 – Explaining Job to a Five-Year-Old
00:10:08 – Opportunities in the Audio Space
00:17:31 – Key Takeaways
00:23:13 – Predictions for Post-2024 Audience Targeting
00:27:04 – Predictive Audiences and Contextual Targeting
00:32:34 – Work-Life Balance and Family Planning

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Guest Information:
Anne Frisbie
https://www.linkedin.com/in/annefrisbie/
https://www.adswizz.com/

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

Learn Programmatic
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Programmatic Digest
https://www.youtube.com/@programmaticdigest
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

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