In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape.
Get ready for an illuminating journey into the realm of identity with Adapex by tuning in!

💡 About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:
00:03:23 – Who is Lindsey Colferai?
00:05:32 – Who is Debra Fleenor?
00:08:57 – Defining Adapex’s Mission to a 5 year old
00:13:19 – Defining Adapex’s Products to a 5 year old
00:15:54 – What is ‘identity’ from a publisher’s perspective?
00:30:22 – Deterministic vs Probabilistic
00:32:52 – How do you see SSP’s relationship growing with the industry?
00:40:41 – Word of wisdom from our guests

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

adapex Programmatic
https://adapex.io/
https://www.linkedin.com/company/adapex-inc/mycompany/?viewAsMember=true

Debra Fleenor
https://www.linkedin.com/in/debra-fleenor-ab173a2/
Debra@adapex.io

Lindsey Colferai
https://www.linkedin.com/in/lindsey-colferai/
lindsey@adapex.io

🦄 Meet Our Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/company/helene-parker-consulting-llc

🌟Learn Programmatic (no previous experience needed)
https://www.reachandfrequency.live/

💻 Programmatic Digest –
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Danielle Fajardo – Podcast Editor
https://www.linkedin.com/in/danielle-fajardo-0111b022a/

S and S Creative Media – Podcast and Media Manager
https://www.sandscreative.ca
https://www.instagram.com/s.and.s.creative

Get this directly in your inbox weekly including more gems!
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q