Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program (https://www.reachandfrequency.live), a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call: https://www.heleneparker.com/contact

Timestamp:
00:00:06 – Recap of the Programmatic Well-Being Series
00:02:05 – Optimization Bootcamp
00:04:06 – Topics for the masterclass
00:05:12 – Building your own pipeline
00:06:07 – Frequency and Recency
00:09:12 – Reasons to join the masterclass
00:15:28 – Technical and Soft skills you need in programmatic advertising
00:16:56 – The fundamental job of a programmatic trader
00:18:36 – Optimization
00:20:34 – Tracking and Strategizing
00:21:41 – Soft Skills you need in programmatic
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up: https://www.heleneparker.com/programmaticmeetup/
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker

Programmatic Digest
Youtube: https://youtu.be/0b5LZfIDfxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

The Reach & Frequency Course – Listeners get a 10% discount with code podcast10: https://www.reachandfrequency.live/

Alexa Gabrielle Ramos – Podcast Editor
Instagram: https://www.instagram.com/mkng_crafts/
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/in/alexa-gabrielle-ramos-b89047166/

S and S Creative Media – Podcast and Media Manager
Instagram: https://www.instagram.com/s.and.s.creative
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/company/s-and-s-creative-media/

Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q