SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

AUTHOR

hparker

DATE

June 2, 2021

CATEGORIES

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.

Connect with:

Catherine Dale: LinkedIn | Instagram

SpotX: Website | LinkedIn | Facebook | Twitter | Instagram

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Shownote:

Article 1: More than Fluff: An Argument for Investing in Employee Resource Groups for Parents and Caregivers

In this article, Catherine shares how “[e]mployee resource groups (ERGs), if done well, can act as a catalyst for positive change, a network for close collaboration among colleagues, and a place for individuals across the organization to show leadership.”

Article 2: US Cord-Cutter Households, 2019-2024 (millions, % change and % of households)

Half of the viewing among adults age 13 to 34 is spent in streaming and a third of all US households are cord cutters. Check out this article on viewership trends and how CTV revenue doubled in Q4 2020 compared to Q4 2019.

Article 3: CTV is for Everyone – Viewership Report

1:19 – Guest Introduction & Background

3:38 – Where CTV Stands Today

6:10 – CTV vs. OTV

7:30 – Will Traditional TV Disappear?

9:44 – What is Addressable TV?

11:55 – Consumption of Today’s Generation

15:10 – March-October 2020 Ad Opportunity Stats for Device Manufacturers

18:00 – Diversity and Inclusion: The Intersection of Data and Addressability

20:50 – What Might Listeners Take Away From SpotX’s Company Culture?

24:56 – Catherine’s Fun Fact and Favorite TV Show

26:23 – Catherine’s Advice to Her Younger Self: