In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.

Connect with:

Stefanie Beach: LinkedIn

SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram

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Shownote:

3:28 – An Introduction to Stefanie and SMB Media Consulting

5:18 – Stefanie’s Journey to Business

10:00 – Helene’s Big Leap into Entrepreneurship

12:40 – Female Entrepreneurship and Career vs. Parenthood

15:00 – COVID-19 Personal and Business Impact

19:48 – Navigating Conversations with Publishers in Light of the Latest Updates and Trends

28:11 – Stefanie’s Three Fun Facts

29:40 – Stefanie’s Advice to Her Freshman Self

31:20 – Stefanie’s Advice on Communication for Managers

If you had to give your younger self advice as you started in the industry, what would it be?

Always be curious and don’t be afraid to ask hard questions.

Stefanie’s Food Blog: http://stefskitchen.com/

Connect with:

Stefanie Beach: LinkedIn

SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram