Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak
Summary:
In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media.
We did not directly refer to any particular articles but I pulled the following resources:
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Shownote:
We did not directly refer to any articles but I pulled the following resources:
- Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth
- 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production
- Media Post Crisis Report
Diversity & Inclusion segment:
The Bombchel Factory is the ethical African fashion wonderland of your dreams. This company is like no other. They make contemporary outfits using authentic, bold African prints that are purchased locally in West Africa. Their little sewing factory, located in the heart of Monrovia, Liberia, has a big mission: to teach an all-woman staff of Ebola survivors, rape victims and the deaf. Their commitment is to improve their lives by helping them to become self-sufficient through skill-training and education. The ladies are earning salaries for the first time in their lives.
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