In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.

This week, we are referencing:

How to Increase Margin on Analytics Services – Agency Case Study — Clickvoyant

Connect with:

Mia Umanos: LinkedIn | Instagram | Email

Clickvoyant: Website | LinkedIn

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram

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Shownote:

Case Study #1 – How to Increase Margin on Analytics Services – Agency Case Study — Clickvoyant

This case study is based on digData, a marketing analytic consulting firm founded by Kate Bartkiewicz. After connecting her company to Clickvoyant, both digData and her customers benefited. Click to learn more about Kate’s plan, solution, challenge, and the astounding results.

0:35 – An Introduction to Mia and Clickvoyant

2:20 – Current Data Analyst Issues

3:57 – Helene’s Experience with Mia’s Demo

4:56 – How Clickvoyant Got Started and What They Offer

9:30 – Small Agencies and Analytic Experiences

14:45 – What Clickvoyant Provides That Algorithms Cannot

18:25 – Women-Owned Brands

24:20 – The Power of Automation

26:00 – Productivity Tips

27:30 – Mia’s Three Fun Facts

30:29 – Mia’s Advice to Her Freshman Self

If you had to give your younger self advice as you started in the industry, what would it be?

“Don’t stop questioning whether what we’re doing is right.”

Connect with:

Mia Umanos: LinkedIn | Instagram | Email

Clickvoyant: Website | LinkedIn

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram