MMI’s Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more
In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation.
This week, we are referencing:
Why Prebid Alone Only Provides a False Sense of Security
Connect with:
Shailin Dhar: LinkedIn
Marc Goldberg: LinkedIn | Email
MMI: LinkedIn |Website
Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube
Helene Parker: Website | LinkedIn | Twitter | Contact
LISTEN, LIKE, FOLLOW, COMMENT, SHARE!
Shownote:
Article #1: Why Prebid Alone Only Provides a False Sense of Security
In this article on AdExchanger, Marc Goldberg discusses no-bid reason codes, IP addresses, and misconceptions surrounding Prebid IVT protection.
1:35 – Guest and MMI Introductions
3:25 – Marc’s Article: Why Prebid Alone Only Provides a False Sense of Security
6:50 – Defining Pre-Bid
11:35 – Invalid Traffic (IVT)
15:00 – Importance of IP Address
17:00 – MMI’s Stance on Cookie Deprecation: Focus on Transactions Not Users
19:30 – Live Case Study of Waste Mitigation as Opposed to Performance Increase
22:51 – Shailin and Marc’s Fun Facts
25:40 – Ways to Connect
Connect with:
Shailin Dhar: LinkedIn
Marc Goldberg: LinkedIn | Email
MMI: LinkedIn |Website
Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube
Helene Parker: Website | LinkedIn | Twitter | Contact
For Advertising opportunity on the Podcast, Contact Us for more information HERE