What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.

We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.

Free Training Sponsored By Epom:
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On the webinar you’ll find out how to:

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• Perfect for: ad agencies, programmatic in-house teams

Thursday, July, 25th

10 AM EDT / 2 PM

UTC / GMT

Register Here:

https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc

Can’t join live? No problem, register and you’ll receive the recording to review PLUS some major bonus training 😃

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:00) – Journey in Media and Diversity

(09:27) – Utilizing First Party Data for Marketing

(13:35) – Challenges and Solutions in Data Marketing

(18:10) – Navigating Data Solutions and Industry Tips

(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
Sign Up Here:

The 7 Weeks Live Program

Learn How To Optimize  Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist  

 
Meet Our Guest:

• Sasanka Senaratna

•  sasanka.senaratna@evorra.com

• https://www.linkedin.com/in/sasanka-senaratna-9b8a0745/

• https://evorra.com/

Meet The Team:

• Hélène Parker – Chief Programmatic Coach
  • Helene Parker Consulting LLC  
  • Programmatic Media Experts | LinkedIn  

• Learn Programmatic 
  • As a TEAM
  • As a Programmatic Ninja
  • Programmatic Coaching Newsletter 

• Programmatic Digest
  •  Youtube | LinkedIn | Instagram

 

• Manuela Cortes – Co-Host 

• • • Programmatic Digest In Espanol 

• Manuela Cortes – ADAPEX Inc | the adtech of Datrix group | LinkedIn

 

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link 

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q