126. How A Nurse Started in Programmatic Media
Gulshan started as a nurse and realised that her passion was outside of the medical field. She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she “fell” into the programmatic industry where she is now working for an ad agency who specialise in pharma and healthcare brands.
Gulshan is such an inspiration for standing up for herself and pursuing something she wanted to and not being afraid to start “again” and take risk learning something new.
It’s never too late to pivot into a new career and there’s no expiration or deadline to your journey and growth.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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Timestamp:
00:01:01 – Who is Gulshan Fazal
00:05:44 – How Gulshan got into programmatic
00:07:11 – Education and Activation at Parker Consulting
00:10:33 – Gulshan’s Soul Searching Experience
00:12:53 – Explaining what Gulshan does to a 5 years old
00:15:23 – Transferable Skill Set
00:18:24 – Gulshan’s Best Practices
00:20:32 – Running a creative message in healthcare
00:23:18 – Fun fact about Gulshan
00:28:32 – Words of Wisdom from Gulshan
00:20:44 – Why should anybody join the program
00:22:20 – Fun Fact about Gulshan Fazal
00:23:40 – Words of Wisdom from Gulshan Fazal
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- Hélène Parker – Chief Programmatic Coach
- Alexa Gabrielle Ramos – Podcast Editor
- S and S Creative Media – Podcast and Media Manager
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