Programmatic Media Planning Made Simple
A Programmatic workshop on demystifying media planning, learn best practices on how to create a winning strategy, and reach out to the right data/inventory partners to support.
– WHAT –
– WHEN –
✔ What Media Planning & Strategy Really Means – Understand the role it plays in programmatic success.
✔ How to Build a Data-Driven Plan – Align media strategy with business goals and audience insights.
✔ Budget Allocation Best Practices – Effectively distribute spend across channels for maximum impact.
✔ How to Work with Partners – Engage DSPs, publishers, and data and inventory providers to enhance your strategy.
✔ Actionable Next Steps – Leave with a clear framework to apply immediately to your campaigns.
Join Us & Gain the Skills to Plan Like a Pro I know You Already Are!
📅 Date: Thursday, March 27th 2025
⏰ Time: 9 AM PST/ 12 PM ET / 5 PM GMT / 10:30PM IST
💻 Zoom Webinar – Live & Recorded
– WHY –
Why This Matters:
Most media planners rely on the same templated plans without truly optimizing for performance. Why? Because they don’t know where to start, how to diversify their media mix, or who to reach out to for insights. The result? Missed opportunities, budget inefficiencies, and underperforming campaigns.
❌ Are you stuck using the same playbook every time?
Many planners default to safe, familiar channels rather than exploring high-impact opportunities like CTV, Digital Out-of-Home (DOOH), or curated PMP deals. Without the right approach, media plans become repetitive, failing to leverage new audience behaviors and emerging trends.
❌ Struggling to allocate budget effectively?
Budgeting often feels like a guessing game. Too much goes to underperforming tactics, while high-value opportunities get overlooked. A strategic approach ensures every dollar works smarter, not just harder.
❌ Not sure who to collaborate with?
Your DSP reps, publishers, data providers, and tech partners can offer critical insights—but most planners don’t know how to leverage these relationships. Understanding how to tap into industry expertise can transform a basic media plan into a high-performance strategy.
✅ With the right media planning strategy, you can:
✔ Confidently diversify your media mix beyond the standard approach.
✔ Build a budget allocation model that maximizes performance.
✔ Identify the right partners and resources to support smarter decision-making.
✔ Create a plan that is customized to your brand’s goals, not just a copy-paste template.
Join this workshop and start planning with purpose, strategy, and confidence!
This is for you if…
🔹 Programmatic Buyers & Traders – You’re focused on execution but rarely involved in the planning process. Understanding how media plans are built will help you optimize campaigns more effectively and challenge outdated strategies.
🔹 Ad Ops & Client Success Teams – You often receive media plans without context, making it harder to troubleshoot issues or proactively recommend improvements. Gaining media planning knowledge will help you collaborate better with buyers and streamline workflows.
🔹 Managers & Directors – Your team is great at execution, but planning gaps lead to budget inefficiencies and missed opportunities. Learning how to assess, refine, and challenge media plans will improve overall campaign success.
🔹 Anyone in Programmatic Who Wants to Think More Strategically – Even if planning isn’t in your job description, understanding the “why” behind the strategy will make you more valuable to your team, helping you work smarter—not just harder.
