What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.
We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.

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Thursday, July, 25th
10 AM EDT / 2 PM
UTC / GMT

Register Here:
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About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the https://www.reachandfrequency.live/progra m, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? https://www.heleneparker.com/contact/

Timestamp:
(00:00) – Journey in Media and Diversity
(09:27) – Utilizing First Party Data for Marketing
(13:35) – Challenges and Solutions in Data Marketing
(18:10) – Navigating Data Solutions and Industry Tips
(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
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Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest:
Sasanka Senaratna
sasanka.senaratna@evorra.com
https://www.linkedin.com/in/sasanka-senaratna-9b8a0745/
https://evorra.com/

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

Learn Programmatic
As a TEAM: https://www.heleneparker.com/workshop/
As a Solo Ninja: https://www.heleneparker.com/course/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

Programmatic Digest
https://www.youtube.com/@programmaticdigest
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

Training Roadmap Sample Request:
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Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist