Running a programmatic team is anything but automated.
Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently.

According to Oxford languages, Activation is the action or process of making something active or operative.

When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs.

In this week’s episode of the Programmatic Digest, the podcast is a lesson on programmatic activation focusing on the People.

The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media.

We teach the following framework The 3 P’s
Focus efficiency in:
The Platform
The Process
The People

The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes.