Professor Susan Wallace Talks Programmatic In-House Pros and Cons
In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
Click here to learn more about the 2020 International Report on Programmatic In-housing
Connect with:
Professor Susan Wallace: LinkedIn
Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn
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Shownote:
00:00 – Podcast Introduction
00:44 – 50th Episode Celebration
01:36 – Guest Introduction
05:17 – Programmatic In-housing vs Non-In-housing
08:43 – Welcoming the Programmatic Meetup
10:55 – Bringing Programmatic Media In-house from a global view
13: 14 – Brand Transparency
17:16 – DSP Support
21:39 – Marketing Strategy from Holistic Perspective
24:00 – Closing Remarks
27:18 Podcast Outro
For Advertising opportunity on the Podcast, Contact Us for more information HERE
