John Lee Shares the Latest About Microsoft Advertising
We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).
Connect with:
John: Twitter| LinkedIn | Company Website | Professional Blog
LISTEN, LIKE, FOLLOW, COMMENT, SHARE!
Shownote:
0:45 – Introduction to John and Microsoft Advertising
4:50 – Microsoft Audience Network
7:00 – Native Ads and Organic Content
12:00 – Case Study of Clients Who Have Utilized Microsoft Audience Network
16:30 – Impressions and Measurement
18:30 – The Process: Awareness, Consideration, and Conversion
21:00 – The Overall Value of Microsoft
23:00 – How Microsoft is Navigating Cookie Deprecation
27:00 – John’s Three Fun Facts
31:50 – Ways to Connect
Connect with:
John: Twitter| LinkedIn | Company Website | Professional Blog
Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram
For Advertising opportunity on the Podcast, Contact Us for more information HERE
