Reny Morel from Digitas North America
In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.
In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.
This week, we are highlighting:
- The difference between cookies and identities
- How new tests are looking to implement better options for users to consent
- Using healthy CRM data for easier tracking
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