We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day
In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more.
This week, we refer to the following articles/resources:
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Shownote:
Case Study #1: But Content is Queen podcast episode on The Covid Consumer
Covid-19 may have flipped wallets upside down and created a more spending need vs want, but it definitely changed business models for a lot of brands and how they market/re-engage with their customers. What physical changes were made to make customers feel good about spending their money with a business? What message is being put out? We are talking about brand loyalty and advertising during the pandemic.
Case Study #2: The Impact of COVID-19 on Consumer Behavior
With the initial quarantine and social distancing guidelines put in place, consumers were forced to shop differently. Consumers were forced to think about what items were considered essential and swap out the checkout line for online shopping. Consumers find themselves staying home, baking, cooking, and consuming food and drink items more than ever than they did pre-COVID, and many are beginning to wonder if this will be the new norm.
Case Study #3: How to Predict and Analyze Your Customers’ Buying Patterns
It’s probably not a secret that buyers do not like marketers or salespeople. However, many consumers don’t even realize they have their own buying patterns they follow, such as routine purchases, like a cup of coffee in the morning, or an extensive purchase, such as a new car or computer. The truth is most consumers don’t even realize they have a buying pattern, but businesses do. Analyzing consumers’ buying patterns allows a business to measure and track consumer purchases and use that to expand their target audience.
The Three Things that helped you stay mindful and present during the pandemic:
- Exercising at least 4 times a week
- Meditating
- Trying new things, such as cooking
Fun Fact about Alexis Day
Her mother got her interested in black artists. She had a personal collection at her home, and little Alexis found herself just gazing at them growing up. One day, Alexis decided to go out with her mother and found herself interested in not only buying the art but also in learning about
