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Yearly Archives: 2024

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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

2024-05-14T09:17:49-04:00May 14th, 2024|YouTube|

The revelations from Adalytics’ March (and January)report are a “wakeup” call to demand higher standards across digital advertising platforms. I […]

148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites

2024-04-15T22:37:08-04:00April 15th, 2024|Podcast|

    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue [...]

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