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Yearly Archives: 2024

Pre-Bid Filters and PMP Deals: Key Insights from Our Programmatic Training

2024-10-22T06:46:26-04:00October 22nd, 2024|Resources|

Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also got [...]

152. Navigating the Future of First-Party Data

2024-07-23T09:43:53-04:00July 23rd, 2024|Podcast|

What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry. Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines' loyalty program as a leading example. We'll dissect the methods companies use to [...]

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