Hi there, Announcement Of The week: We are in need of trusted partners looking to hire programmatic media talent. We have 5-8 programmatic ninjas all with different backgrounds looking for an opportunity. All we ask is for an introduction with someone you may know or looking to hire, and we will compensate for the referral. [...]
Hi there, What Programmatic Media IsAccording to Oxford Dictionary, Marketing is the action or business of promoting and selling products or services, including market research and advertising.According to Economic Times, advertising is a means of communication with the consumer of a product or service. It is from the Latin verb advertere, meaning "to turn one's [...]
This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where […]
This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. Timestamp: 00:01:22 - Who is Seraj Bahrwani 00:04:38 [...]
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google [...]
Hi there, Running a programmatic team is anything but automated.Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions, as we all hear the same thing (sometimes) but comprehend differently.According to Oxford languages, Activation is the action or process of making something active or [...]
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