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Yearly Archives: 2023

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The Power of Ongoing Learning for Programmatic and Paid Media Excellence

2023-10-16T11:33:17-04:00October 16th, 2023|Resources|

Hi there, Noteworthy News of the Week: Unlocking Growth and Profitability: The Power of Ongoing Learning for Programmatic and Paid Media Excellence We are already in August 2023 and the last few weeks, the industry has been inundated with articles and discussions around the following topics: SPO, MFAs, Pub's direct partnership with brands and [...]

138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

2023-10-12T19:14:49-04:00October 12th, 2023|Podcast|

  Episode 137 Title:  Boutique Style Agency Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel [...]

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