102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation [...]