S2 - Novedades de Connected TV con Angel Pascual En este episodio hablamos sobre las características de CTV en el mercado, cuáles son los productos más actuales a la hora de comprar este inventario, algunos best practices para las agencias y finalmente los desafíos que se vienen para la expansión del formato en la [...]
Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you […]
Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active [...]
Hi there, Announcement Of The week: The last couple of weeks have been lit with announcements. Google announced that they were pushing cookie deprecation to 2024. In the most recent episode of the Programmatic Digest podcast, I review how it all started. Why are we even talking about this? I demystify the term Cookieless Future in [...]
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the […]
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). [...]
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