98. The Future of Programmatic Media Buying with Mike Woods
We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and […]
98. The Future of Programmatic Media Buying with Mike Woods
We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns. Timestamp: 01:08 - Meet Mike Woods 02:16 - What is [...]
85% of agencies believe shortage of media talent
Hi there, Announcement Of The Week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skills needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying to the tools needed to launch and [...]
97. How to Prepare for Signal Loss with Sarah Polli
We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology […]
97. How to Prepare for Signal Loss with Sarah Polli
We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts [...]
96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice […]
Programmatic Digest Podcast 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy...
96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are [...]
Media Budget Cuts? Here’s What You Should Do
Hi there, Announcement Of The week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skill needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying definition, to the tools needed to launch [...]
