Monthly Archives: January 2022

Hi Hélène with the silent H, I love your content, and I just subscribed to your podcast. I cannot wait for your course to launch, and I really want to collaborate but don’t know how I can use your service. This is an appreciation letter to thank you for all the messages I have received in [...]

“We’ve provided a roadmap and detailed training outline for the team, but as they are completing it, we realize they still need a lot of hand-holding into how to implement.” You will be surprised at how many times I’ve heard a DSP support team confess to me when I say, “I’m here to compliment you as [...]

In the last 6-9 months, I've worked closely with advertising agencies and media agencies, helping them grow their programmatic media department. We spend some quality time looking at how they generate income, what kind of culture they have, and how efficient their internal operating efforts are. I have had a consulting company for 3 years now [...]

I've published something similar last quarter and had a few people reach out asking for similar recommendations, so here it is with updates. I’ve had the pleasure of working with a few Demand Side Platforms (DSPs) in my journey, including Basis, DV360, the Trade Desk, Adelphic, Quantcast, AdLib. To name a few… When it comes to [...]