In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how [...]
In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic [...]
We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why [...]
We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one [...]
We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So [...]
We had a LinkedIn Live Series a couple weeks ago where we livestream the podcast interview on the Host’s LinkedIn profile, the podcast YouTube and Facebook Live. Feel free to check the visual on YouTube as it is available now! We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We [...]
We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly [...]
We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In [...]
We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI).Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generates revenue for clients on specific KPIs, and have worked with sales team to execute pitch [...]
We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic [...]
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