In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on [...]
This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how [...]
In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how [...]
In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic [...]
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